In the digital age, your brand's online reputation is as valuable as its physical assets. With consumers increasingly turning to the internet to research products and services, managing your brand's digital presence has become paramount. However, with the proliferation of cybe...

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The traditional rulebook says that Employee Engagement must sit with the Human Resources department whereas the Marketing team is the custodian of the corporate brand. But when the two become inevitably linked in the realm of Employer Branding, who takes charge? The core of yo...

This takes a leaf out of the classical brand association approach. For long brands have ridden on the fame and glory of sport stars, film stars. Yet others use the reputation of their customers and clients to build their credibility. ‘We work with many top Fortune 500 companie...

An “Apple” video positioning the company as a place to work was being discussed on one of the LinkedIn groups a while ago. For a moment the members seemed to have forgotten that was a recruitment ad as comments were abundantly eulogizing the company products; in other words, t...

i347 Studio is a Branding Company in Delhi that is known as a branding & identity management company. A top branding agency creates a plan, measure, and manage branding strategies for clients, including support in advertising and other forms of promotion include your logo,...

Color psychology is the study of how colors impact anyone's perceptions and behaviors. In marketing and branding, color psychology is focused on which color to use on the website as to persuade consumers to consider specific brands or make a purchase. The look and feel of the...