Logos are one of those strategic tools that give brand identity and recognition. Many brands have effectively used them to achieve a marketing edge over competitors. Due to stiff competition, brands always seek new strategies to gain an edge. Recently, many brands are moving t...

In this era, logos have become an important tool in the branding process. All brands use logos to create brand identity and recognition. They appear everywhere to catch the attention of potential customers. People think this phenomenon is new and it only started a century ago....

Brands are trying to redesign their logos to gain extra market share and increase their presence in the market. Often many businesses fail to make an impact with their overly complex designs and many renowned brands have switched to simpler designs because of the many benefits...

Today, brands are increasing their digital footprint to reach as many people as possible. Email marketing is one way to increase the digital footprint of any brand. Those days are gone where people would only check their emails for order details or interview schedules. As a re...

Symbols can play an important role in giving logos extra attractiveness and touch. Some brands can’t attract enough with text-based logos. So, the only option is to add symbols in their logos. In this article, you will know through which ways you can pick the right symbol for...

Many businesses design their logos by adding lots of textures, gradients, colours and fonts. They believe this will make their logos attractive and catchy but these choices backfire and as a result, their logos become a joke on the internet and social media platforms. In this...

Logos have made mere ventures into successful brands. Due to clever designing and thinking out of the box some brands have reached new heights of success. Many have used their logo’s negative space very well. In this article, you will know what negative space is and how you ca...