Logos are one of those strategic tools that give brand identity and recognition. Many brands have effectively used them to achieve a marketing edge over competitors. Due to stiff competition, brands always seek new strategies to gain an edge. Recently, many brands are moving towards black and white designs.
In this article, you will know why brands are opting towards black and white logos, should you move towards them or not? Let’s get started.
Memorable:
A quality logo design is always memorable, in most cases designs that are simple have more chances of becoming memorable than others. Why is that? The answer to this question is because simpler designs are easy to remember than others. White and black logos are not complex and are easily instilled into the minds of the customers. This influences their purchase behaviour.
The trend of binary colours is booming especially in the fashion industry. Chanel is in the markets for more than 100 years, their logo has always been black and white. With a minimalistic approach, they work perfectly.
Versatile:
When you add different colours to your custom logo, chances are it will not be compatible with different platforms and formats. That is true of those designs that are complex and have lots of colours. That’s why strong emphasis is put to make your logos in white and black because they are versatile.
You will promote your brand on many platforms and if your emblem loses its touch on any of the platforms then this will seriously hurt your brand image and you will eventually lose customers and suffer losses.
Professional look:
Various studies show that; people tend to buy more from those brands who they perceive to be professional because they think professionalism is the sign of quality. That’s why you see luxurious fashion brands have white and black on their designs. Again, Chanel is a good example of a professional look.
Businesses work very hard on building their image of a professional enterprise, many fail while some succeed. You can build your image in the market by adding these colours to your custom logo design because they are often regarded as a sign of professionalism.
Timeless:
Many design concepts become obsolete because they follow trends and trends don’t stay for a very long time. At best, they will remain relevant for a couple of years after that they fade away. That’s why it is always recommended not to use trendy elements but you never know which concept will fade away.
To avoid this confusion and uncertainty, design your logo with binary colours. They surely are not trendy and will stay here for a very long time. Many famous brands have abandoned different colours and redesigned their logos to binary because of that.
Famous brands with binary logos:
Today, many famous names in the market have switched to binary colours because they offer a lot of benefits. Nike’s swoosh is perhaps the best example of that, it is probably the most widely recognized design in the sports industry and has inspired the purchase behaviour of millions of customers across the globe.
Other examples include Apple, British Broadcast Corporation, Gucci and many others. Furthermore, many brands have used their binary version very effectively with their primary version.
Conclusion:
Binary logos have recently gained a lot of popularity because the benefits they bring are huge in comparison with other variations. If you want to buy logo online, make sure to get a black & white version of your logo as well.