If you work in e-commerce, retail, or any other field that keeps up with new technologies, you probably understand that understanding market trends is not only an advantage but a necessity. Marketplace intelligence helps businesses gain customer insights in real-time. It also...

In the fast-paced world, staying ahead of the competition requires cutting-edge tools and insights. That's why we're thrilled to introduce PriceIntelGuru 2.0, the latest version of our innovative pricing intelligence platform designed to empower businesses with unparalleled da...

For any business, it is important to price the products well after they are manufactured and ready to sell. However, businesses spend very little or no time strategically thinking or planning the prices of their products. It is to be known that price optimization and pricing s...

Manufacturing companies across the globe are facing challenges as the prices of raw materials are on the rise. Plants are finding it difficult to keep pace with the rising demands of the global market. In fact, the shipping and distribution costs have also increased in recent...

Most automotive suppliers struggle to price their products right. Most automotive parts companies price their products based on the traditional method of cost-plus fixed margin. Some players in the auto parts industry consider guesses and gut feelings for setting the price of...

Are you someone from the automotive industry completely torn between complying with regulations and managing operations, and that too such that neither of the two jeopardizes the other? You are not the only one dealing with these woes. Did you know a significant 90 percent of...

When you hit that target of orders of the month in just 2 weeks, when you make an amazing campaign online and it goes viral, it just creates so much peace and relief. The same happens when you see that you are performing better than your competitors in your field. And everybod...

Did you know that 94% of customers compare prices online before they make a purchase? So why as a business would you give them scope to consider your competitors’ products by sleeping on the power of tracking their price history? In the e-commerce space where every click has a...

Are you a business owner or marketing professional all geared up for the best time of the year with the most sales; Black Friday Season!? Or just starting with preparing for this time, that’s no less than wartime with several businesses fighting for customers' attention and lo...

In the highly competitive retail and e-commerce market of late. Sometimes being in front of your competitors is more important. By accelerating innovation Evolution of patent options and changing market forces, companies must adapt quickly to survive as much as possible. One k...

Have you ever had to deal with frustrated customers looking for auto parts that just don’t seem to match their requirements or that of their vehicle? It’s very common. Can you believe studies show that as much as 30% of auto parts are returned for this very reason that they do...

Introduction Tiered pricing is an effective pricing strategy that allows businesses to maximize revenue while catering to a diverse range of customer needs. By providing multiple pricing levels, companies can attract a broader audience and encourage upsells. In this article, w...

In today’s highly competitive market, it’s not enough for businesses to simply match prices—matching products is equally crucial. Product matching enhances accuracy in pricing, promotions, and discount strategies, ultimately giving companies a competitive edge. In this blog, w...

Types of Competitive Benchmarking: Here are a few types of competitive benchmarking and their definitions: 1. Internal Benchmarking: This involves comparing processes and performance metrics within different departments or units of the same organization. It helps identify best...

Competitive benchmarking is the process of comparing a company's performance, products, or processes against those of its competitors or industry leaders. The goal is to identify best practices, understand competitive positioning, and uncover areas for improvement. This analys...

Maintaining compliance with Minimum Advertised Price (MAP) policies is a significant challenge for brands across various industries. While MAP policies are conceptually straightforward, enforcing and monitoring these guidelines is far from simple. This complexity arises from t...

In today's fast-paced marketplace, businesses are always on the lookout for innovative strategies to outpace their competitors. One such strategy gaining significant attention is MAP Monitoring—a crucial method that not only protects profit margins but also preserves brand int...

The digital shelf, where products are displayed online, is no longer confined to physical store shelves; it has evolved into a dynamic and expansive digital ecosystem. With the majority of consumers turning to online shopping, a brand's success is increasingly dependent on its...

In the rapidly evolving business landscape, the concept of the digital shelf has become essential for brands aiming to succeed in the online marketplace. Digital Shelf Analytics serves as the guiding compass, helping brands navigate the complexities of digital retail, optimize...

Price monitoring is a multifaceted task requiring a systematic approach to ensure hotels procure supplies and amenities at the best possible prices without compromising quality. Here's a detailed look at the steps involved: 1. Market Research Start with comprehensive market re...

In the competitive world of hospitality, every detail matters. Hotel supplies and amenities are not only crucial for guest comfort but also represent a significant portion of a hotel's operational costs. Monitoring the prices of these essential items is vital for maintaining p...

Implementing a competitive pricing strategy offers numerous benefits for businesses, making it a vital approach for gaining a market edge: 1. Market Positioning: Aligning your prices with or slightly undercutting competitors helps position your business effectively in the mark...

A competitive pricing strategy is an approach where a company sets its prices based on the pricing of its competitors. The goal of this strategy is to attract customers by offering prices that are similar to or lower than those of competitors while maintaining profitability. T...

Traditional pricing typically relies on human decision-making based on factors such as production costs, competition, supply and demand, and market trends. This approach often uses historical data, market research, and sometimes intuition to set prices for products or services...

Price Intelligence, also known as AI Pricing, refers to leveraging Artificial Intelligence (AI) technology to enhance business pricing processes. It involves collecting and analyzing extensive datasets related to pricing dynamics, market trends, consumer behavior, and competit...

Pros of Price Anchoring 1. Enhanced Perceived Value:Price anchoring enhances the perceived value of a product or service by comparing it with a higher-priced option. This juxtaposition makes the anchored item appear more prestigious and of higher quality. People often equate h...

In the realm of retail and online shopping, pricing transcends mere assignment of costs to products or services; it's about molding customer perceptions of value and steering their purchasing choices. Amid the plethora of pricing strategies utilized by companies, one tactic st...

Competitive intelligence research presents numerous benefits for businesses. Here are some key advantages it offers: Strategic Decision-Making: By furnishing timely and relevant insights on market trends, competitor actions, and customer preferences, competitive intelligence r...

In the business world, staying ahead of the curve is a constant challenge. Yet, some companies effortlessly maintain their lead by strategically understanding their competitors through comprehensive research. This guide delves into the importance of competitive intelligence re...

1. Enhanced Customer Perception: Concentrating on key value products boosts a retailer's value proposition. Trust and loyalty among shoppers are built through the affordability of essential items which in turn enhances the image of the brand hence repeat business. To be recogn...