Pros of Price Anchoring 1. Enhanced Perceived Value:Price anchoring enhances the perceived value of a product or service by comparing it with a higher-priced option. This juxtaposition makes the anchored item appear more prestigious and of higher quality. People often equate h...

In the realm of retail and online shopping, pricing transcends mere assignment of costs to products or services; it's about molding customer perceptions of value and steering their purchasing choices. Amid the plethora of pricing strategies utilized by companies, one tactic st...