In the dynamic world of smartphones, Newpath Web helps businesses to tap into this market with professional mobile app development in Melbourne. Our experienced team of app consultants can develop a strategy that is tailored towards your specific business needs, with UI and UX...

Building a website is no easy task. As a business owner, you want a website that not only represents your brand but also possesses the ability to grow as you do. On top of that, protecting the privacy and security of your customers is a top priority. Enter Newpath Web. Our tea...

Your website is likely the first impression that customers have of your business. Even customers that intended to shop in-store or physically visit a business tend to start their journey online, with 59 percent of consumers saying they use Google to research a potential purpos...

If you’re looking to expand your online presence, an SEO — or search engine optimisation — strategy is the way to go. SEO is a technical, organic digital marketing strategy that, if implemented correctly, can see a significant increase in customers engaging with your website....

When smartphones first became widely available, few people were too concerned about what companies were doing with their data. We were much too preoccupied with the potential benefits offered by this technology and the many ways that apps were destined to make our lives easier...

Web design is about so much more than just making a website ‘look nice’. A web designer has to consider how their decisions impact the user experience and whether the design helps or hinders SEO efforts. A good website design company combines the needs of human users and searc...

Are you looking to create a new website for your business but are unsure what to expect from working with a professional web development agency? The truth of the matter is that no two web development agencies operate the same way. However, understanding the development process...

Local SEO is often highly misunderstood, seen as an afterthought when putting together an SEO strategy. In reality, the correct implementation of local SEO can be a huge boost to your campaign. There might be plenty of toy shops in the area but only those with local SEO in pla...

To those with limited tech knowledge, iOS and Android mobile app development may appear to be very similar processes. After all, the end product is essentially identical. In reality, these two platforms use very different tools and programming languages to build digital experi...

If you can believe it, we’re nearly at the end of 2021, and it’s been a pretty big year in the world of tech. We all understand that web development is an ever-evolving field, but where is the industry ultimately headed? And what steps will 2022 see us take to get there? Read...

Those involved in digital marketing are often asked, ‘which will bring me better results, SEO or PPC?’. Truth be told, this question is a little simplistic. SEO and PPC actually serve quite different purposes and which strategy your company should invest in relies on a number...

Mobile apps have become extremely popular. So popular in fact, that it is almost mandatory for a business to have their own mobile app. With users accessing websites from their phones, many websites aren’t properly compatible with smaller screens. This leads to issues such as...

Drupal has long been recognised as one of the most secure CMS platforms — providing you know how to implement its security features properly. Given the ever increasing importance of internet security, it’s well worth understanding what these features are and what type of on-go...

If you run a business, there’s probably been many times when you’ve looked at your website conversations and numbers in user traffic and thought ‘why aren’t these numbers higher?’. Truth be told, there are a range of reasons as to why you might be struggling to establish an on...

Your website is a reflection of your business. If users think your website is basic and boring, they’re likely to extend that same opinion to your company. Given that the average person casts judgement on a website within the first 0.05 seconds, you don’t have a lot of wriggle...

Are you happy with your business’ online presence? Is your website attractive to potential customers? Do you think your digital resources reflect your brand, products, and services? If your answer to any one of these questions is ‘no’, search engine marketing services are cert...

While commonly associated with cryptocurrency, blockchain is a form of technology that is being increasingly adopted by a number of different industries. By 2027, the industry is expected to be worth $126 billion, due in no small part to its wide range of applications. Blockch...

Copywriting and content creation has always been an important part of SEO. Knowing how to create quality, keyword-rich content can be the difference between your website ranking highly or struggling to make an impact on the SEO rankings. Teams that provide SEO services in Melb...

Accessible web design is often listed as one of the ‘top trends of the web design industry’. In reality, designing accessible websites is far more than a passing fad. It has a genuine and significant difference on whether people can access the important online services they ne...

It’s been a little under a month since the 2021 Android Dev Summit was held. The annual event, run by Google, is designed to give developers the opportunity to hear about the latest Android app development updates from industry experts. Android app development is constantly ev...

In response to the growing number of businesses that have been forced online due to Covid-19 lockdowns, Google recently released a handy guide outlining top tips for how e-Commerce websites can stand out from the crowd. With that in mind, Google’s ‘Best practices for ecommerce...

It’s now time to take the plunge and explore the world of e-Commerce. In 2021, it is expected that online sales will account for 18.1 percent of retail sales worldwide. While that’s certainly not a majority figure, the number is estimated to grow to 22 percent by 2023. e-Comme...

If you’ve reached the end of your iOS or Android app development journey, you might be thinking ‘Hurrah! My app is ready to go!’ Truth be told, the hard part is only just beginning — attracting customers and keeping them interested in your new digital product. The good news is...

There is an inherent and important link between web design and SEO. Google is very open about the fact that it prefers user-friendly websites and that SEO experts and web designers should work together when building a new website or redesigning an old one. As a full digital se...

The process of deploying an app to Apple’s App Store is, unfortunately, not particularly simple. Apple is very particular about the quality of apps they allow on their platform. This is primarily to protect users from software that is malicious or just not up to standard. The...

Achieving this task is not easy. Stuff your content with keywords and your potential customers are unlikely to be engaged. Fail to include relevant keywords and your customers will have difficulty even finding you. Any good SEO company in Australia. will tell you that writing...

In 2021, standing out online is hard. It takes considerable time, effort, and creativity to produce a digital experience that is both unique and useful. The speed at which technology is evolving means that there’s plenty of opportunities to take advantage of innovation. Being...

When it comes time to pick a CMS platform for your new website, there’s quite a few things to consider. One factor that is often overlooked is how your choice in platform might help (or hinder) your SEO performance. CMS platforms have many other built-in features that can be u...

Apps — there are literally millions of them out there. Mobile app development in Melbourne is a burgeoning market as many businesses look for innovative ways to engage customers and broaden their digital presence. Developing an app isn’t easy, which is why many businesses opt...

In today's working environment, nobody has time to spare, and that is the reason that nobody waits for any site to load for long. This is the reason that Google had made the website speed one of the parameters for determining the search rankings. So, if you see that your site...