Everyone wants their presence to stand out on the social media feed. Achieving this requires efficient social media strategies with robust planning. Incorporating these strategies can help them organize their approach. This ensures a profitable outcome for the invested efforts...

Some marketers prefer an “integrated suite” approach, and some prefer a “best-of-breed” approach to selecting tech. Although these offerings promise simplicity, underutilization of MarTech and tech gaps reinforce the need to build a capability-first rather than a tech-first st...

The CMO-CTO-CIO relationship is crucial as the tech and marketing functions are intertwined. Marketing data and digital innovations have helped both areas to offer better products and campaigns at scale. While collaboration is the key to drive business impact, departmental sil...

A growing emphasis on sustainability and the need to address environmental issues has necessitated the development of sustainable solutions. This trend has extended to the FinTech sector, which demands using tech, innovation, and data to revolutionize finance and tackle sustai...

Programmatic Advertising is a significant advertising channel utilized by e-commerce companies today. It is still one of the most effective digital ad acquisition methods. With programmatic advertising, brands can strike the ideal balance between shoppers seeing and being comp...

Exciting changes are happening in the banking industry thanks to technological advancements! One of the most promising developments is Robotic Process Automation (RPA), which is changing how banks work. RPA automates mundane and rules-based tasks. It enables human employees to...

Want to know from where the traffic is coming on the website? Google Analytics can be a powerful tool for this. Here are some best practices that can help you achieve the aimed goals. Understanding the report and extracting data are crucial to boosting the business. Google Ana...

In finance, Web3 is changing how FinTechs operate, paving the way for a more effective, secure, and transparent financial ecosystem. While the FinTechs juggle sensitive financial data and millions of transactions, this shift from a centralized Web2 model to a decentralized Web...

Are brands struggling to deliver a seamless omnichannel customer experience (CX)? Are they able to provide the same message across every touchpoint? With so many touchpoints on many different channels, offering a consistent and cohesive experience is challenging. AI is a trans...

Podcasting has become a powerful medium for content creators to connect with their audience. A strong marketing strategy needs to be supported with the right tools. These tools help in improving visibility and engagement. This article explores various tools to amplify podcasti...

Finding the right accounting software to simplify accounting tasks in complex business finances can be challenging. These software solutions help firms to monitor their financial accounts, income, and expenses. Software is more cost-effective for many firms than engaging an ac...

2023 is ending, and Financial Tech (FinTech) is evolving rapidly. Virtual cards are one among those evolving techs. It has been beneficial to firms in many terms. Let us see how they can help them in 2024. One can use a virtual card number to ensure a vendor cannot reuse the p...

Identifying a target audience lets you focus your marketing efforts and reduces the chances of failing your marketing campaign. But how can brands identify the target audience? This article answers the questions and more. A target audience is a group of clients within a target...

Marketing Operations (MOps), a critical aspect of modern business, encompasses the processes and tech used to manage and optimize marketing campaigns. But, there are many myths about what MOps entail. Debunking these myths will help align the marketing efforts with the overarc...

Wealth management is crucial because it helps to make informed decisions about finances and protect and grow assets. Artificial Intelligence (AI) has become important in wealth management. According to the report, Essential AI in Wealth Management Statistics in 2023 by Zipdo:...

Due to the rise of new marketing channels and advancements in lead intelligence tools, the need to have an effective lead enrichment strategy is vital. Lead enrichment tools offer brands a data-driven solution to enhance marketing and sales processes and boost conversion rates...

Having a podcast is one aspect, but effectively promoting it is another. The past few years have witnessed a huge rise in podcast popularity, attracting millions of daily listeners. Podcasting, distinct from other media forms, offers remarkable versatility. It is an excellent...

With InsurTech apps, users can review their options, make changes, and complete the insurance processes with just one click. These apps refine customer experiences and streamline operations. From a customer's perspective, these apps help them- Choose the right policy that matc...

In 2024, the marketing automation trends will become more AI-centric and focus on delivering personalized experiences. Understanding and integrating these trends will help streamline the process, boost efficiency, and maximize ROI. Due to rising customer demands and competitio...

Contextual advertising is an intelligent approach that matches ads to the web page's content where they appear. The main aim of contextual advertising is to enhance the user experience by displaying ads more pertinent to the user's interests. Powered by artificial intelligence...

Juggling various factors makes managing and monitoring Cash flow a complex task. Isn't Cash flow the lifeblood of business? Even reputed enterprises can face a standstill without it. Cash flow management software helps firms in handling their finances during such scenarios. Th...

Marketing automation demands high upfront costs and time, but it pays off when done effectively. By applying automation, marketers can boost sales productivity, customer experience, and lead management. Marketers can apply these automations to reduce time on manual and routine...

Brand constantly strive to reach their target audience with engaging ad campaigns. So, how can they deliver the right ads at the right time? Contextual advertising helps display ads that closely align with the content the user is consuming. Contextual advertising allows brands...

CMOs find themselves at the forefront of anticipating trends and establishing the true value of their strategies and budgets. As they head towards 2024, the pressure to deliver robust results mounts. As the strain rises, CMOs must strengthen their practical marketing practices...

When it comes to buying ad space in digital marketing, there are two primary approaches: direct and programmatic. It is crucial to understand the differences between these methods. This helps advertisers to make well-informed campaign decisions. During the early days of online...

Consumers have become more conscious of their purchases due to concerns about climate change. Firms can reduce their carbon footprint and attract more clients with green marketing. It has emerged as a crucial strategy as it can increase profits and improve the reputation of br...

With the rise of new tech and shrinking budgets, brands find it hard to sustain their standard customer strategies. They must adopt a customer-centric marketing, creative, and cost-effective approach to boost customer experiences. Customer behaviors are changing faster than br...

Having an ideal MarTech partner to manage the ever-evolving tech stack amidst marketing and sales initiatives is crucial. They must align with the needs and goals for successful MarTech projects. But how can brands choose the right MarTech partner? What factors must they consi...

With increased regulatory mandates and strict implementation timelines, AI presents a timely solution to modernize compliance. It helps automate manual tasks, analyze data, monitor new regulations, and minimize errors- all contributing to robust compliance. With its ability to...

Customer Experience (CX) tools help marketers achieve key customer journey elements. These tools help automate tasks and organize customer data, boosting customer engagement and sales. So why do they fail? Most CX tools are set strategically, but companies deviate from critica...