Brand constantly strive to reach their target audience with engaging ad campaigns. So, how can they deliver the right ads at the right time? Contextual advertising helps display ads that closely align with the content the user is consuming.
Contextual advertising allows brands to display ads relevant to the content a user is currently viewing or the keywords they have entered in a search engine. This approach relies on algorithms and ML to analyze the webpage's context or a user's search intent and fit it with relevant ads. It boosts the chances of engagement and conversions by aligning ads with the user's interests and needs.
Customers are likely to share their data for better CX. But they also have concerns like-
· online privacy
· lack of transparency about how their data is used
· how brands use the data to refine their offerings for customers
Unlike behavioral advertising, contextual advertising is primarily based on analyzing the viewed content and does not involve personal data targeting for ad selection and delivery. This method offers a more privacy-friendly advertising experience while delivering relevant ads to users.
Contextual advertising gives brands greater control over ad location, ensuring brand safety. When working with the media partner, define target keywords, topics, or categories that match the brand values and content guides.
