No wonder it’s crucial that the marketing and sales teams of any business in the B2B market must work in collaboration as they both generate demand and potential customers. There are multiple demand generation tactics apart from the common ones to use. Here are the tips that w...

Demand generation is all about fetching high-quality leads that want to know about the brand, and the brand can then convert them into revenue. It is crucial for every business, but how can the results be maximized when the budget is tight? To design a demand generation strate...

In the B2B world, valuable content and content syndication are some of the best ways to attract an audience and generate qualified leads. If the content assets meet the requirements of the targeted audience, it is less of a challenge to collate their detailed information such...

People are swimming in data nowadays, and it’s easy to track every person’s details, from their industry to contact preferences. And every bit of the information is precious. But, the humongous amount of it is a disaster to handle manually. That’s where Artificial Intelligence...

Every marketer is aware of the role that intent data plays in B2B intent based marketing but it is equally vital to verify the data collected before it is used by the team. The data can either be extracted with the help of an in-house team or outsourced from reliable third-par...

Pairing up well-strategized email campaigns with account-based marketing is the key to improving CTR and catching the attention of high-ticket clients. Account-based marketing can help you refine your approach by facilitating you to segment your audience. So, instead of doing...

In today’s era, we all know that data is the new oil but, if it remains unrefined then it is of no use. Therefore, it needs to be analyzed and broken down into understandable and valuable sets. It can be said that Intent Data is the valuable entity that drives profitable activ...

Content has been in the world since people invented writing. Still, its efficient use in marketing strategies and its importance, have been discovered since the dawn of smart digital marketing and the massive use of the internet. Its efficacy in generating traffic and leads, a...

Several B2B sales methodologies help in effective lead generation, but BANT is one of the most popular ones and has lasted for many ages. BANT (Budget, Authority, Need, Timeframe) is a sales methodology or framework that helps the sales representatives check whether a prospect...