In today’s era, we all know that data is the new oil but, if it remains unrefined then it is of no use. Therefore, it needs to be analyzed and broken down into understandable and valuable sets. It can be said that Intent Data is the valuable entity that drives profitable activity leading to multiple advantages for businesses. The marketing world is volatile and constantly changing, demanding to keep up with trends. But, intent data is not just a trend, it is the signal of the future since it is highly relevant to businesses seeking to match their offerings with customers’ expressed needs.
Also, with the changing buyer demographics in B2B & B2C, it is obvious that people look for a better overall experience — from product or service quality to its delivery and issue-resolving (if one arises). There are many different indications that can be used for identifying intent such as location data, content consumption patterns, search queries, etc. The possibilities are endless and constantly being researched. Intent-based marketing helps to target a precise set of audience and lets businesses know what their audience actually want based on the demographics.
Click on the link to know, how IBM works and what lies in its future: https://ondot.com/b2b-marketing/what-lies-in-the-future-of-intent-based-marketing/
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