Hashtags were originally used on Twitter to group similar posts, tweets, or content together. Chris Messina suggested using # sign before a keyword to group it. So, when someone wants to search for tweets related to ‘Nike’, they can just type the ‘#nike’ and all the tweets wit...

Analyzing hashtags is a key aspect of social media marketing as it provides valuable insights that can help in developing effective marketing strategies. Even so, analyzing millions of tweets to gain analytical insights is a tedious task. Imagine going through every tweet and...