Analyzing hashtags is a key aspect of social media marketing as it provides valuable insights that can help in developing effective marketing strategies. Even so, analyzing millions of tweets to gain analytical insights is a tedious task. Imagine going through every tweet and maintaining a record to conduct an analysis, sounds tiresome right!
To track, monitor, and analyze hashtags and to gain hashtag analytics with valuable insights in real-time as well as historical you need an effective third party Twitter analytics tool.
TrackMyHashtag is an amazing paid hashtag analytics tool that can provide comprehensive insights in real-time. You can track any hashtag and analyze the engagement metrics in real-time. It can also provide you with comprehensive PDF analytical reports along with Excel/CSV files for analyzed tweets.
Let’s dive into some important hashtag metric that TrackMyHashtag provides,
- Reach and impressions
It is essential to analyze the reach and impressions of your content. It can help you evaluate your overall social media presence and analyze the number of users that actually viewed your content.
- Popular and trending hashtags
Trending hashtags can help attract more engagement but not every hashtag can help you achieve that.
- Real-time engagement metrics
Not tracking your engagement metrics in real-time can result in missed opportunities or worse, letting an issue or complaint escalate into a social media crisis.
- Lists of influential accounts
Influencer marketing is one of the most sought-after paid marketing channels in social media marketing.
- Identify resonating content
Developing an impactful content strategy is something that even seasoned marketers struggle to achieve.
- Analyze competitors
A successful competitor to imitate can help you maximize social media success. Analyzing your competitors can help you implement proven strategies that minimize risk and boost your social media presence.
- Optimize your posting time
The average lifespan of a tweet is between 15–20 minutes and if you do not time your post correctly.
You can leverage the insights to plan an effective content strategy or run a successful social media campaign using Trackmyhashtag's features.
Do give it a try!