Marketing professionals have been strategizing and organizing events for many years in order to create and sustain communication and relationships with customers and potential customers. However, despite the existence of such events in the marketing industry for months or year...

As brands look for ways to overcome this data barrier, an alternative could be beginning to use a brand-owned ​customer ​network. This ​brand-owned channel can serve as an extension of a ​company’s​ e-commerce site and gathers first- and zero-party data via polls and surveys,...