Marketing professionals have been strategizing and organizing events for many years in order to create and sustain communication and relationships with customers and potential customers. However, despite the existence of such events in the marketing industry for months or year...

Tech marketing, or MarTech, technology and marketing basically working hand in hand still disrupted the regular marketing techniques till date. MarTech tools from Google AdWords to MailChimp have unlocked the marketing process hence increasing the efficacy and efficiency of th...

In this article, we will dive deeper into why you should integrate your ERP with MarTech 1. Personalize by Providing customers with a unique shopping experience Integrating ERP with MarTech fosters personalized service for potential consumers that is relevant, well-suited to i...

In the ever-evolving landscape of digital marketing, the integration of technology has become pivotal. Marketers worldwide are looking toward the future, trying to decipher the trends and innovations that will shape their strategies. In this journey, the Martech community, a v...

In the ever-evolving landscape of marketing technology, innovative minds converge, shaping the future of the industry. This article delves into the inspiring narratives of Martech Mavericks, individuals within our community who have not just embraced change but also redefined...

In the digital landscape of today, technology and marketing go hand in hand. The fusion of these two realms has given birth to a phenomenon known as Martech, a portmanteau of marketing and technology. This integration has revolutionized the way businesses interact with their a...

In the ever-evolving digital landscape, marketing technology, often referred to as Martech, plays a pivotal role in shaping the way businesses interact with their customers. As technology continues to advance, it's imperative for businesses to navigate the complexities of the...

In today's fast-paced digital landscape, marketing has evolved into a dynamic and data-driven field. To stay ahead in the game, marketers need to leverage the power of technology. Marketing Technology, or MarTech, has become an indispensable part of every marketer's toolkit. T...

Introduction In the fast-paced world of marketing, technology has been a driving force behind its evolution. MarTech, short for Marketing Technology, refers to the tools and platforms that marketers use to plan, execute, and analyze marketing campaigns. It has revolutionized t...

The Strategic Guide to Influencer Marketing Influencer marketing is no more a niche approach, as marketing tactics are continually evolving. By leveraging the authenticity of your brand, you get introduced to a new audience every day. Influencer marketing is no more a niche ap...