Key metrics to evaluate the effectiveness of personalization efforts include: Conversion Rates: Determine the difference in conversion rates in relation to targeted offers as opposed to non-targeted ones. Average Order Value (AOV): Record these key variables before and after p...

Effective personalization strategies include: Leverage Customer Data: Leverage the customer database to have a better understanding of their habits, tastes, and past purchases. Such information assists in making a prognosis and, thus, determining the needs in the future. Segme...

In today’s diverse B2B sales environment, simply selling a better product or service is not enough to guarantee a sale. Today’s B2B buyers expect something unique that meets the demands of their business, mission, and objectives. Optimisation of cross-sell and up-sell programm...

Strategic partnerships of moLotus with big telcos like Indosat Ooredoo Hutchinson, Vodafone, Celcom, Airtel and more have enhanced lead generation, customer acquisition, loyalty & retention, upselling, cross-selling, and EBITDA performance at optimum cost. moLotus is offer...

Learn how to create successful upselling and cross-selling methods for your Shopify store to increase your store’s revenue. In eCommerce, upselling and cross-selling are two important strategies that can help you increase your average order value and boost your sales. Upsellin...

This is a great technique for small businesses and reseller businesses to gain traction. If you are hearing the term upselling for the first time, then read on to know more about it and how it can benefit your business. Upselling is the strategy of convincing the buyer to purc...