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In today’s diverse B2B sales environment, simply selling a better product or service is not enough to guarantee a sale. Today’s B2B buyers expect something unique that meets the demands of their business, mission, and objectives. Optimisation of cross-sell and up-sell programm...

Efficiency comes to the forefront in today’s fast-paced B2B SaaS sales environment. It brings us to one very key concept: sales pipeline velocity. We’ve already defined it and established its importance in driving revenue growth. But how, then, do you measure and monitor perfo...

In the fast-paced world of B2B competition today, a high-velocity sale pipeline is not a luxury—it is an absolute necessity. e.g., Forrester Research: Companies that formalized their sales methodology realized win rates 15% higher than those that didn’t. How do you get to this...

Optimize B2B sales pipeline velocity with data-driven strategies for lead generation, deal size enhancement, win rate improvement, and sales cycle reduction. Given the tough competition in B2B sales, several factors have made it important to manage the speed of sales through t...

Omnichannel Marketing Omnichannel marketing is attracting new customers through different channels. A company’s customers lie on different channels, so brands need to be present on each channel to convert them. When brands approach customers on their preferred channels, they w...

Over time, B2B sales techniques have morphed and evolved drastically. While the process of sales has been much more direct and predictable in the past days, it has become way more complex and progressively more sophisticated, and less reliant on the salesperson's actions and b...