The distinction between OTT and CTV is clear: OTT refers to the content being supplied, while CTV refers to the viewing device. People often use these terms interchangeably, but for multimedia ad strategies, understanding nuances is crucial. CTV relates to internet-connected T...

OTT (Over-the-top) advertising is all the craze in the digital marketing realm at the moment. Taking the lead over traditional TV advertising, OTT advertising allows marketers to deliver content via the Internet to viewers on various OTT platforms. Audience targeting is carrie...