The distinction between OTT and CTV is clear: OTT refers to the content being supplied, while CTV refers to the viewing device. People often use these terms interchangeably, but for multimedia ad strategies, understanding nuances is crucial. CTV relates to internet-connected T...

Any display appliance like TVs, gaming consoles, laptops, etc., with internet access, counts as a CTV or connected TV. CTV advertising refers to the technique of delivering video content ads to viewers via the internet on their connected appliance. With the increase in users o...