scrolling through Facebook or YouTube can feel like wandering through a crowded marketplace. Everyone’s shouting for attention, but only a few truly stand out. So, how do you make sure your content doesn’t get lost in the shuffle? The secret is storytelling. Stories have a mag...

In today’s fast-paced digital world, guesswork is no longer an option. Businesses that rely on data-driven decisions are outpacing the competition—and predictive analytics in marketing is at the heart of this transformation. 💡 Imagine knowing which leads are most likely to con...

Every year brings something new in the world of marketing, and 2025 is no different. With technology evolving faster than ever, the way we connect with consumers is constantly changing. So, how do you stay ahead? By knowing which trends are shaping the industry. Here are 8 mar...

Introduction Digital marketing trends play a crucial role in shaping the success of companies and organizations across various industries. Within the Sales and Marketing specialization at DY Patil University, understanding and implementing these trends can have a significant i...

As we all know, digital marketing is one of the fastest-growing industries. Day-by-day new social media apps, upgraded smartphones, and advanced tech are launched in the market to revolutionize the digital marketing industry. It is continuously evolving with the latest digital...

Marketing has always been a constant game of cat and mouse, but the stakes have never been higher. From dramatic changes in consumer behavior to new technological advances, the marketing landscape is evolving faster than ever before. Large brands are struggling, and digital na...

Most of us feel that 2021 is going to be the same old same old. We still wear our masks and work from home. Despite different testing and quarantine rules, international travel is still a challenge. In the US, India, the UK, and other countries, we do see a ray of sunshine due...