Most of us feel that 2021 is going to be the same old same old. We still wear our masks and work from home. Despite different testing and quarantine rules, international travel is still a challenge.
In the US, India, the UK, and other countries, we do see a ray of sunshine due to the progress of vaccinations. Even though we don’t know when the pandemic will end, eventually, it WILL.
How about the next step? What trends do we, as marketers, need to be aware of to proactively prepare for the post-Covid marketing era and the transition period?
Marketers should be aware of these five trends in order to plan and adjust accordingly.
- Virtual communication is here to stay, but everyone is craving for in-person interactions
During the early days of the pandemic, you may have seen this joke floating around the Internet.
It’s both sad and true at the same time. COVID accelerated the mass deployment of virtual communications across all industries and households. Before Covid, the most essential in-person interactions were doctors’ visits and going to school.
We now see our doctors on our computer screens, and our kids are educated virtually.
As soon as S#*t hits the fan, we simply turn it off and install a virtual fan in its place. It’s funny.
The virtual fan is here to stay. Remember how difficult it was for us to learn using Zoom (TEAMS or whatever)? Imagine if we scrambled to move lamps around until we broke down and purchased selfie ring lights from Amazon? Isn’t it funny how we had to clean off our office, dining room, and any other place that would show up in the background of our video?
We won’t let that slide. Definitely not. Especially after all the #drama of setting everything up. There has been too much investment!
(2). Content is still king
The biggest challenge during the pandemic was how fast everything changed. Frequently, B2B marketers dislike constant change. Marketing can be greatly impacted by a small change in strategy.
Channels of communication may need to shift as a result of a change in strategy. In the event of a shift in messaging and the creative concept, we may need to create new paid and social media campaigns with different copy and images.
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