Introduction Kajaria Eternity, the flagship GVT (Glazed Vitrified Tile) brand of Kajaria Ceramics, has consistently set benchmarks for quality and innovation in the Indian tile industry. However, rising competition, evolving consumer preferences, and price sensitivity posed si...

In today’s competitive business landscape, marketing is a powerful tool for companies to reach their audiences, build brand loyalty, and create a lasting impression. In India, a country that is both culturally diverse and digitally evolving, the role of innovative marketing ag...

Kajaria Eternity, one of India’s leading Glazed Vitrified Tile (GVT) brands, faced an increasingly complex market landscape. With heightened competition from regional players offering budget-friendly options and shifting consumer preferences, Kajaria needed to establish clear...