Introduction Kajaria Eternity, the flagship GVT (Glazed Vitrified Tile) brand of Kajaria Ceramics, has consistently set benchmarks for quality and innovation in the Indian tile industry. However, rising competition, evolving consumer preferences, and price sensitivity posed si...

Kajaria Eternity, one of India’s leading Glazed Vitrified Tile (GVT) brands, faced an increasingly complex market landscape. With heightened competition from regional players offering budget-friendly options and shifting consumer preferences, Kajaria needed to establish clear...

In a resounding celebration of 35 years of excellence, Kajaria, a pioneer in the ceramics industry, has unveiled its latest Desh Ki Mitti Campaign, featuring Bollywood stalwarts Akshay Kumar and Ranveer Singh as brand ambassadors. This 360-degree pan-India campaign, conceptual...