In the fast-paced world of B2B competition today, a high-velocity sale pipeline is not a luxury—it is an absolute necessity. e.g., Forrester Research: Companies that formalized their sales methodology realized win rates 15% higher than those that didn’t. How do you get to this...

Optimize B2B sales pipeline velocity with data-driven strategies for lead generation, deal size enhancement, win rate improvement, and sales cycle reduction. Given the tough competition in B2B sales, several factors have made it important to manage the speed of sales through t...

Data is the key to unlock your marketing success. Now, what is the connection of database marketing with this? How is it important? Many such questions have been arising in your mind right now. Once you will go through this article, you will get all your answers. But before mo...

Database marketing is a kind of direct marketing in which customers databases are used to fetch targeted lists to carry out direct marketing communications. These databases of customers contains all the customers details consisting of names, addresses, emails, phone numbers, p...

With more number of buyers shifting towards online shopping, locating businesses in printed listings and trade journals is all but extinct too. Nowadays, searchers usually “Google it” to fetch the items that are exactly looking for. Or they use trusted online business director...