Heightened consumer concerns about cleanliness and hygiene have resulted in brands attempting new ways to build trust. Consumers need healthy reassurance when it comes to protection and safety. This has enabled certain trends that are non-sustainable and wasteful, even. ‘Singl...

The following article by Ashish Deshpande appeared first in an interview in the Retail4growth magazine July edition, 2021. https://www.retail4growth.com/viewpoints/designers-have-to-take-responsibility-of-making-the-store-meet-business-objectives-879 “How many of us as designe...