A growing number of savvy marketers are trifling with social media in order to gain followers by connecting with customers and creating conversations. But tracking social media, and quantifying its value can be tricky. How you measure your company’s success really depends upon...

When considering a digital marketing strategy to market your business on the online platform, the first thing you should consider is the process. If the process is not right, the results would not be as expected. Hence, process is the most important thing to consider while cho...

All the brands these days just have one requirement - to become viral. There has been a significant increase in the cost of electronic & print media in the past few years. Hence, businesses have adopted social media as it is a much cheaper (at times free) and a more effect...