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There are ongoing discussions and debates on a global scale around strategies and opportunities to reduce the carbon footprint, noise, and air pollution as well as our dependency on fuel. Scientists, environmentalists, and industry experts are promoting the electrification of...

There has been steady growth both in Saudi and the UAE, and certainly worldwide, in the number of electric vehicles (EVs) being purchased Travel range isn’t a great concern among Saudi drivers 95% of respondents said they’d recommend getting an EV Most people appreciate the dr...

Worldwide, restaurants and eating establishments have taken a beating as lockdown has resulted in closures, changes, and restrictions to what used to be a burgeoning industry. What are the trends in the UAE and Saudi? In the past 3 months, 79% of Saudi consumers have eaten out...

A study looks at how effective is UAE's new shorter working week Workweek The UAE has recently announced significant changes to its workweek and weekends. The Gulf country is implementing a 4.5-day work week, with weekends consisting of Friday afternoon, Saturday, and Sunday....

Mapping the global adoption of electric two-wheelers, barriers, consumer preferences and expectations. A million-dollar question today is how soon the world will shift to electrified transportation and how the competitive dynamics in the global automobile market will change as...

Tracing shopping trends, popular shopping modes, consumers’ concerns, expectations & shift in buying behaviour, and the overall 2021 holiday shopping landscape. 2020 was an overused but true phrasing — unprecedented. 2021 brought in some hope of returning to “normal” but t...

Remember the ‘Foodarackacycle’ machine from an episode of the 1962 animated series ‘The Jetsons’ that produced any food item at a click of a button? Back then, the home technology featured in the series was considered absurd. Around five decades later, even though we are yet t...

Imagine people widely using smartphones and laptops in the 1980s, colour TVs in the 1950s, or motor cars in the early 1900s. These technologies were regarded as futuristic concepts at first, but eventually became the way of life. Similarly, the idea of operating a vehicle usin...

Great ads can do wonders for a business, however, even a great ad concept can fail. Advertising is one of the most expensive marketing avenues irrespective of its type - print, broadcast or online. Considering the volatile and subjective nature of advertising, and that it dema...