What is Personal Branding? ‍ The simple answer to this is you! Personal branding is your effort and conscious choice to promote and share who you are with your audience. You show your unique skills, experience, authority, story, and personality, differentiating your business f...

Let’s be honest, creating social content can be a time consuming task, whether it be for a client or your own personal business. It’s okay if you find yourself asking the most fundamental questions: What type of content should I create? How do I create a content plan? How can...

If you’re reading this post, you’re no doubt familiar with the idea of “branding”. When you’re founding a new business, establishing your brand identity is one of your most critical tasks. In fact, startup branding is so key that at Trajex, we recommend figuring it out before...

When most of us think about the concept of digital marketing, the first thing that comes to mind is social media. Facebook, Instagram, and TikTok are the standards for B2C companies, and networks like LinkedIn and Twitter are well known as B2B platforms. If we expand further,...

In this post, I’m going to describe how you can build an SMS text audience to run your marketing campaigns. In some ways, this is the hardest part of the process, because you have to build up a roster of numbers in much the same way you’d build up a list of customers for your...

We’ve covered many aspects of SMS marketing, from building an audience to execution. Still not sure how this highly cost-efficient tactic can be used by your business? Read on for some specific applications! Automation is a massive opportunity to use SMS to improve conversions...

When you’ve got a growing, segmented database, it’s time to launch your first campaign! In the third article in this series, we’ll go over the details of launching one and some SMS best practices. First, you’ll have to choose a platform. You don’t run these campaigns by simply...

A quick search for "what's a good ROAS?" will tell you a marketing campaign that gives your company a 4:1 return is hitting the broad average. Generally speaking, this isn't bad information. If you're spending $10/day on Facebook ads and gross $1200 at the end of the month, yo...

At Trajex, we pride ourselves on top-notch ad copy! It’s difficult to overstate the power of the written word to move people, and it’s one of the skillsets we have the most confidence in for our customers. At the same time, we try to not keep too many secrets, so in today’s po...

We’ve seen it too many times before: a startup that’s focused hard on building an amazing offering, but doesn't plan effectively for marketing. In the rush to get the product right, it’s easy to feel as though diverting any resources away from the primary offering is a waste o...

As a startup founder, you’ve probably heard mention of SEO, and maybe even some of the different subcategories, such as on-page, off-page, and technical SEO. Most of today’s businesses need to work on search engine optimization to one degree or another, for long-term organic g...

When you’re considering launching your brand on social media, Instagram has a lot to offer. In our previous post about the power of Instagram, we discussed some of the advantages the platform can offer to companies in the B2C space. In this article, we’re going to go through s...

Instagram is Different than other Platforms When you create and begin growing a startup, you’re presented with a remarkable array of choices and advice with regard to social media marketing. Some will say to invest in Google Ads, or LinkedIn, or email marketing, or one of any...

Startup founders are the adventurous heroes of the business world. The men and women like you who create the world’s constantly growing array of life-changing products and services deserve to be commended for their vision, hard work, and ability to take action on something as...

For a lot of ambitious entrepreneurs, Facebook doesn’t seem like it holds their target audience. You might even be tempted to ignore it entirely. This, however, could result in leaving many potential customers behind! Facebook might not have the trendiness or clout of TikTok a...