Corporate Social Responsibility (CSR) has emerged as a key framework for businesses worldwide, enabling them to operate in a socially, economically, and environmentally sustainable manner. In India, CSR has evolved rapidly, with environmental sustainability becoming a major fo...

The B2B SaaS landscape demands a sophisticated marketing strategy that aligns product development with customer needs and market trends. A fractional CMO (chief marketing officer) is an experienced marketing leader who provides strategic marketing leadership that is particular...

Marketing assets are essential tools that help B2B SaaS companies reach their target audience, educate prospects, and drive engagement. They play a crucial role in helping potential customers evaluate the product, sign up for trials, and make a purchase decision. Beyond acquis...

With a growing base of socially conscious business leadership, Corporate Social Responsibility (CSR) in India is evolving beyond mere compliance. The vibrant growth in the sector has been complemented through government regulations that continue to focus on integrating social...

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Introduction Corporate Social Responsibility (CSR) in India has undergone a significant transformation since the enactment of the Companies Act, 2013, which mandates that certain companies allocate 2% of their net profit towards CSR activities. This shift has necessitated a mo...

A Chief Marketing Officer (CMO) is the torchbearer of a company's brand and the driving force behind taking its products and services to market. Acting as the growth engine, a CMO fuels brand recognition, demand generation, and customer loyalty by executing strategic marketing...

A marketing automation platform is the heart of customer communication for both B2B and B2C tech companies, like SaaS providers, Fintech platforms, and Ed-Tech businesses. These platforms act as the backbone of customer communication, empowering businesses to streamline operat...

Introduction In the SaaS industry, a CMO plays a critical role in building the brand, driving customer awareness and acquisition, running campaigns to increase product usage, and ensuring customer retention. Additionally, a senior marketing leader can forge strategic partnersh...

In this content piece, we dive into the key trends for 2025 shaping SaaS marketing, offering actionable insights to help businesses enhance engagement, optimize campaigns, and achieve sustainable growth.

Marketing consulting firms and marketing agencies have carved out distinct roles, each bringing unique value to organizations based on their growth stage and marketing needs.

Looking to establish a tech-driven, customer-centric brand identity or streamline your marketing technology? ThinkCap Advisors offers Fractional CMO Services tailored to your unique needs.

For SaaS companies that have successfully established a foothold in the market and secured paying customers in their initial years, revisiting and refining their marketing strategy is not just important—it’s essential for sustained growth and relevance. As these companies tran...

A CSR consulting services firm has expertise in CSR policy design, NGO due diligence, impact assessment & CSR reporting. It assists in aligning CSR initiatives with business goals and regulatory requirements, thus maximizing impact & ensuring compliance.

In the fast-paced and competitive world of B2B SaaS, building a successful marketing strategy is crucial for driving growth and staying ahead of the competition. By implementing the following key insights, you can create an impactful marketing strategy that drives results and...

ThinkCap Advisors is one of the top global management consulting firms. We advise clients in the areas of Tax and Regulatory, CSR & Nonprofit, Marketing & Technology, Customer Success and Business Support across industries. We help to create your own Autopilot Manageme...