Brand suitability has become a crucial aspect of digital advertising as brands seek to ensure their ads are placed in environments that align with their values and goals. However, traditional brand safety measures such as blocking specific keywords or content categories have l...

The Digital Markets Act is a legislation created by the European Union to regulate the big tech companies. This act will keep a check on the powers of tech giants and will make the digital sector more equitable. The effects of the act will be visible on digital advertising, e-...