For years, publishers used to structure their ad auctions in a series of fashions that involved offering their ad spaces to top-tier advertisers. Then whatever was leftover was passed on to smaller advertisers. While this approach was intended to profit and earn revenue from e...

For years, publishers used to structure their ad auctions in a series of fashions that involved offering their ad spaces to top-tier advertisers. Then whatever was leftover was passed on to smaller advertisers. While this approach was intended to profit and earn revenue from e...

There has been an undying buzz around self-serve advertising in the advertising world. With a subsequent increase in the number of advertisers in the market, publishers are cashing in on the opportunity served by self-serve services to make direct sales. It has certainly incre...

Self-service ads are becoming more popular in the digital arena. There are many reasons why marketers and advertisers prefer self-service ad platforms for their ad campaigns. The article mentions the top 4 reasons for the same. When it comes to developing ad campaigns, busines...