At first, it might be difficult to envision how using a cup with your logo or t-shirt with your logo could help your companies marketing practices. These are simple items, something that almost seems too small to have an impact. However, there are many reasons explaining why a...

With thousands of potential customers, marketing at college campus is a great opportunity for small and large businesses alike. Not only is the college market young and fresh, but it is also very social. Sharing some branded love with promotional products at a college campus i...

Sometimes communications with your graphic designer or graphics department can feel as if your talking to someone in a different language. What are these terms? What do you mean is it RGB or CMYK? Monochromatic? To the non-art enthusiast, these terms can mean anything. But in...

Promotional Products in marketing is moving toward being one of the best ways to receive large amounts of consumer interaction. It’s simple – people like to receive free things a.k.a. Promotional products. Promotional products are a great way to spread your brand. Handing out...

Are you ready to start your own t-shirt line? Have you already begun thinking of all the designs you want to get imposed on your t-shirt? Before you do, did you decide on the method you’ll use to print your custom tees? In the t-shirt printing world, there are many different o...

The demand for printing products has gone up considerably. There are various companies that are in need of some of the best promotional printing products which could be used to send the message to their customers. At Optamark, you can rest assured that the products which you w...

One of the oldest methods of advertising is using flyers. Flyers are a great marketing resource and strategy for all companies, not just those specializing in events or sales. While flyers may have seemed to become obsolete in today’s tech age, Technology only aids the marketi...

It’s 2020 already and you’re probably working towards your New Year resolutions. Resolutions help you restructure your life and change your life’s trajectory. You can do that with your business too. You can take advantage of the unlimited possibilities the New Year has in stor...

Mr. TED Talk, Simon Sinek, author of Start with Why.: How Great Leaders Inspire Everyone to Take Action once implied that your culture is your brand. And we say that no truer words have been spoken especially as it relates to the business world. In other words to Increase your...

Beyond selling their products and making a profit, brand owners find a great sense of purpose in adding more value to their customers and the society at large. Nothing does this job better than structural packaging. The best brands are the ones that always understand the impor...

There are many pillars of business success chief among which are printing, marketing and signage. They can be regarded as the 3-in-1 business success factor because they are interrelated and work together to ensure that businesses thrive and achieve the goals for which they we...

Promotional strategies have developed over time in order to be able to create the space you’ve always wanted for your business. By creating communication between the seller and the buyer, promotional activities are quite useful for a business’ growth. Depending on the promotio...

New York, NY (June 16, 2020) – Optamark, a New York-based brand management company, announces the official signing of a franchise agreement with The Artcraft Company, a Boston-based full-service solutions provider. For over 75 years, the most demanding industries have entruste...

It’s extremely important during these uncertain times to be able to have the opportunity to effectively make sure you’re messaging, visual noise, representation in public, and your logo stands out from the crowd. Especially with valuable real estate for your businesses exterio...

When considering starting a business venture, one may also have to consider owning a franchise as a way of avoiding some disadvantages that accompany starting a business from scratch in the real sense of it. So you need to know the factors to consider when choosing to own a fr...

Now more than ever businesses need to compete to win the attention of Google. Whether your a small business or enterprise company, everybody needs to be the google loving!!! Search Engine Optimization (SEO) is essential to earning relevant traffic for your website. If your web...