They might seem out of place, but personalized greeting cards can have many positive effects in any business setting. Business owners can send cards to customers on special occasions to make them feel valued, or to suppliers to show appreciation and a willingness to continue w...

There are plenty of marketing tools to use these days that help spread a business’s influence. One of the most popular ones that tend to attract a significant amount of clients is the use of promotional products. Promotional products are an excellent marketing tool because the...

Ever thought about different ways you could promote your product or business all the more? Going traditional may not be such a bad idea—there’s a reason these strategies have persisted for a long time. Even though the promotional landscape has drastically changed within the la...

New York, NY (Oct 1, 2020) –Optamark, a cloud-based brand management tool for sourcing print, promo, digital marketing, as well as order management for promotional product professionals, announced this week that its platform will be provided access to qualified individuals and...

The business card is a pocket representation of your business. These little squares of paper can pack a punch in making a stellar first impression. They haven’t lost their charm even as industries are increasingly turning digital—you can still meet potential customers in perso...

One of the most crucial aspects of e-commerce industries is how a package is delivered and received by their customer. If you don’t invest in error-free shipping practices, you may end up paying a hefty price from your logistics budget, whether you ship in-house or outsource y...

One possible but not often taken route to ensure a product will sell better is the quality of its packaging. Custom packaging can maximize the presentation and highlight the value of both your product and brand. It can add to the overall selling power and appeal of any product...

In an increasingly digitized world, it’s important to remember the role of the business card in representing your brand. Especially while networking at social and business events, business cards come out to be a true business saver as a quick reminder of your brand and what yo...

The fall season brings with it the spookiest holiday of the year: Halloween! October offers plenty of opportunities to increase brand awareness, reach new markets and jump-start your holiday marketing. Halloween has a proven record of staggering searches, a record of sales and...

When you are looking to boost your sales for thanksgiving, there are a lot of different ways and methods which you will need to use. Here, we are going to talk of 5 tips that you can implement for best results. Custom products When you want to project the right impression, you...

When it comes to thanksgiving, everyone is busy preparing lavish meals and making some of the most resplendent treats. It also marks the onset of the holiday and this is why small businesses are best equipped to rev up their sales. Gifting solutions During thanksgiving, it has...

Christmas and New Year happens to be the perfect time around the globe to shop your heart out. What make it even perfect are the gigantic discounts that await every shopaholic to satisfy their shopping cravings. Other than the conventional shopping outlets, online stores too l...

A personalized calendar not only makes a perfect gifting option but it is also an interesting way to keep your surrounding lively throughout the year. The fashion of personalized calendar began few years back and it has been much loved ever since. There are various ideas that...

Small businesses have to work a lot in order to get consumer attention. New Year being the perfect time to boost sales need some extra course of work to be done. We will here discuss some of the significant points that will help you in getting your business ready for the New Y...

Hi guys! 2017 is here and we wish you a very Happy New Year. You must have enjoyed amazing sales lately but do you know, the fun is not over yet. For a very common business holder who does not have much to focus on how to increase the sales, this article will help that group o...

When you are looking to have a great and successful business, there are umpteen things you need to keep in mind. Let us give you some kind of ideas which will help you make it big in 2017. The digital printing field Digital printing field is definitely going to witness a huge...

When it comes to digital marketing, there are always a lot of forecasts for the trends. Every year, people come up with a lot of game plans and try and analyze the kind of trends which the rest of the year will see. So, let us take a look at some of the major digital marketing...

When you are looking to have a good business, there are so many different things which you need to implement. If you can get hold of some of the best industry insights, it will surely help you out. Here are some of the finest details which can definitely help you have a succes...

Optamark is one of the leading names when it comes to digital printing and promotional products. The kind of diverse products and services which we offer makes us a name to be reckoned with. This is why we are undoubtedly running high on a long list of steady clients. If you t...

While there are many different marketing methods, a simple custom design postcard mailed to a customer can make all the difference with increasing sales and revenue. With most business-to-customer connections being done through email, a custom design postcard in the mail is th...

Promotional Products in marketing is moving toward being one of the best ways to receive large amounts of consumer interaction. It’s simple – people like to receive free things a.k.a. Promotional products. Promotional products are a great way to spread your brand. Handing out...

While many may say using business cards will soon be obsolete, those who use business cards can say that a business card makes a lasting impression on a prospective client or business partner like no other. A business card is more than just a piece of paper with your name and...

With thousands of potential customers, marketing at college campus is a great opportunity for small and large businesses alike. Not only is the college market young and fresh, but it is also very social. Sharing some branded love with promotional products at a college campus i...

T-shirts are a major staple in the everyday, every person’s wardrobe. From plain tee’s, to patterned, to graphic, everyone has a t-shirt in their closet. T-shirt design is a great marketing tools and a great medium for showcasing your creativity. Here are some things to consid...

Having company branded clothing is an effective and easy marketing tool. Customers who purchase your branded clothing work as walking advertisements for your company. Even better, the more people who wear your company branded clothing means that more people are seeing it and w...

Customer Service is the biggest driving force of maintaining a strong client retention rate. Customer service can spread your business greatly through word of mouth, but the impact it will have on your company depends on if your employees customer service is good or bad. Here...

Imagine living in a world without color. It’s hard to picture, especially because color is such a huge part of our lives. While many of us may take color for granted, color has a major impact on our decisions and emotions. For example, think about when you go shopping, do you...

Using Promotional Products has been noted as one of the oldest methods of marketing. Different from radio ads and posters, promotional products have a physical purpose and is usually something that can be used repeatedly. The best promotional products are the ones that can wit...

Sometimes communications with your graphic designer or graphics department can feel as if your talking to someone in a different language. What are these terms? A bleed? A crop mark? To the average individual, these terms can mean anything. But in the world of art, graphics an...

Today tech is our lifeline. Our daily lives revolve around some form of technology, whether it’s our phones or laptops, our tech is always with us. For this reason, tech related products have recently been trending in marketing. It’s simple; place your company’s logo on the on...