In today's digital age, traditional marketing methods are no longer as effective as they once were. Consumers have become increasingly adept at filtering out advertisements and are more likely to trust recommendations from people they perceive as authentic and relatable. This...

Influencer marketing vs. celebrity endorsement. Which one is better? Which one should you go with for your brand? Find out the answers to all these questions in this blog by Nicoya. Read till the end!. Celebrity Endorsement vs Influencer Marketing: Which one has more effect on...

Influencer marketing has emerged as a powerful tool for brands to reach and engage with their target audience in India. With the rise of social media and the growth of the influencer economy, influencer marketing has become an essential component of any successful marketing ca...