You know what your brand stands for, but how do you share that identity with your audience? The answer is Brand Design! Using traditional techniques in the digital era is as effective as using a flip phone for recording videos. Today, the consumer is smarter and demands someth...

Interics Designs segment is dedicated to providing comprehensive branding solutions to clients in various industries. From brand strategy and identity development to packaging design and product launches, we help businesses stand out in a crowded market. With a focus on innova...

In today's crowded marketplace, it's more important than ever for brands to stand out from the competition. While choosing the right colors and fonts is important in branding, it takes more than just these elements to create a unique and memorable brand identity. In this blog,...

Today, business is not just about selling your product or a service. You might come across a jargon of words while building your business. But, branding and marketing are two crucial concepts you come across a lot while building and growing your brand. But before we start unde...

According to the Food Marketing Institute (FMI), the average supermarket in the USA holds around 40,000 different items. This nearly $600 billion industry relies heavily on consumers, distributors, manufacturers and product packaging designers. Product packaging, as a graphic...

The internet has grown into the perfect tool for the browsing and selection of products and services that consumers need. A large number of internet users are searching online for products and services, with a significant chunk of them making purchases online. This underscores...

Packaging design is one of the most powerful marketing mediums which is still surprisingly underestimated by many companies. It can be your 24x7, 365 days lasting medium of advertising on retail shelves. Though it may be heartening to see that companies have of late realized t...

Branding is the name given to the process of giving meaning to certain organizations, companies, products or services by creating and shaping a brand in consumers’ minds. The objective of Branding is to attract and retain customers and other stakeholders by delivering a produc...

The onset of digital platforms has changed how customers engage with brands. Companies that apply brand experience strategically and intelligently affect, at many levels, their performance in the market. There is a need to provide a holistic brand experience that serves as a s...

Anyone who has even the slightest knowledge of design, branding or marketing knows that a good logo is pivotal to the brand’s identity and brand positioning. A good logo helps to grow a brand and create a unique brand identity while a poor logo can be detrimental to its succes...

Label and packaging design is more important than most people think. An impressive packaging design makes your product stand out from other competing brands, attracts prospects and shares details about your product. Above all, it is the first, 'real' touch point with the consu...

The Covid-19 pandemic has given birth to a new way of living. Brick-and-mortar retailers were already losing business; now the lockdowns and stay-home orders have crippled the market even more. The internet is the only place without quarantine, and where you can 'meet' old and...