Everyone is aware of the basics of preparing for an interview- questions to be asked in an interview, about attire, researching about the company, and so on. But apart from the basis, there are several candidates who make mistakes at or before the time of the interview. Digita...

After 2020, over 3.6 billion people worldwide are on social media and other online platforms and with that number projected to increase to nearly 4.15 billion by 2025. So if you want to increase your followers and also keep them engaged, then you have to show them that you’re...

Branding is a process of creating a strong and positive perception of your company and its product or services in your customer’s mind which includes combining certain elements like logo design, mission statement, catchy taglines, and themes throughout all marketing communicat...

You must have heard the term digital marketing here and there, like everywhere because it has become a buzzword in recent times. All the online ads you see, the content you read, images you see online on several platforms, are related to the work of a digital marketer and as a...

Instagram reels are 30 second videos which include text, music, stickers, and also some other effects. The reel update also includes sharing and exploring of various short clips and also users can access the reel feed from the explore page of Instagram. Reels is introduced wit...

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Whether you have an established business or just entered in the market or have a small business, promoting your business online is a crucial aspect of success. Due to huge competition in the market it is difficult to sustain and there are many companies who have big budget and...

There is a huge difference between paid social media and organic social media and it is important to understand the difference between the two. Organic social media is an activity where you need not to pay anything for promotions. For online promotions you can use various free...

Instagram is the most used platform across the globe with around 1 billion monthly active users and more than 500+ million check Instagram regularly. Around 80 to 85% people follow many businesses on this platform. So many people promote their product and services on Instagram...

Digital marketing is now becoming complicated because there are so many new technologies introduced in the market. It is also crucial to stay updated with all the new technologies and optimize digital marketing tool to keep your company at the top of the search result page. Vo...

Everyone tends to jump when there is a new trend introduced in the market and people start following it. The biggest mistake digital marketers make is they follow it without knowing whether it will be worth following for their business or it is not. Following a trend is actual...

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Many people have switched to digital world due to advancement in technology and digital marketing. Everything is now online, right from research to buying a product or service and that is why digital marketing is leading these days. Digital marketing is now adapted and used my...

Social media is most used platform all over the globe and now a part of everyone’s life. Instagram, Twitter, Facebook, Pinterest, Snapchat, LinkedIn has connected us with each other across the globe. Social media is an integral part of everybody’s life and many people have hab...

Today most of the population is depended upon internet. We are currently living in the age of internet, and that means everyone is depended upon internet. If you wanted to buy certain product or service, you first research it on internet and customer’s buying decision is also...

In today’s internet world and ever-expanding digital world every marketer faces challenges when entering the market. To achieve your goals, it’s important to know what are those challenges that we face and find out the solutions to overcome those challenges. Here are some digi...

Paid advertisements is an online placement of ads on several platforms for which an advertiser pays. Paid media is a method by which many companies can promote their content through social media post, display ads, paid search ads, video ads, popups. Paid media can be effective...

SEO — SEO stands for Search Engine Optimization which targets unpaid traffic and help in improving the quality and quantity of website and increase website traffic on search engine such as Google, Bing etc. To increase traffic, it includes creating high quality content, gainin...

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One of the important factors about marketing is to market your product or service at such platforms where your audience are active and available. And now in this 21st century most of the brand and business are into digital marketing and use online platform to promote their bus...

Social media is a web based sites or web based communication tool that allow people to interact with each other, share a lot of content, express their views, promote their product or services. Some common social media platform are Facebook, Instagram, LinkedIn, Twitter, Pinter...

On-page SEO is basically a process in which blog post or certain web pages optimized for search engine so that the pages or website rank higher and get more traffic from SERPs. SEO in 2022 is so much different than previous year and it is much more complex to create a content...

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Digital marketing helps business or product promote on several online platforms. It has advantage over traditional marketing as in traditional marketing you need to spend a lot of budgets to promote your brand and still you can’t target huge population at a time. In digital ma...

Germany is the seventh largest country in the Europe. German language seats German language ranks the sixth. The most popular language in the world, the first one being Chinese, then English, Hindi-Urdu, Spanish and Russian. German language is the official language of four Eur...

Digital PR is a technique or promotional tactic used by marketers to increase brands online presence. This strategy is measurable which helps in brand awareness, traffic and website, links which can also boost organic sales, ranking, traffic on platforms, social following and...

Germany is the seventh largest country in the Europe. German language seats German language ranks the sixth. The most popular language in the world, the first one being Chinese, then English, Hindi-Urdu, Spanish and Russian. German language is the official language of four Eur...

Facebook is one of the most used social media platforms across the globe. Around 3 billion users are of Facebook with highest exposure and maximum user activity. Facebook is the platform with constant update in feature, user- friendly platform. It is one of the most versatile...

Digital marketing is all about working online, promoting the brand/product for someone else and here the promotion can be of brand, product, company etc. If you wanted to know that business is flourishing, then you need to understand how you can get the required result from se...

There are many offices which are reopen, but remote work isn’t going anywhere as many companies across the globe have told employees they can work remotely forever, if they choose. Due to covid-19, the working pattern has completely changed as many people said they want to wor...