Marketing consultant, strategist from Kolkata. Being an experienced marketing consultant and marketing strategist, I can tell you that your marketing Communication strategy must be customer-centric.To know more : https://avikguha.com/marketing-communication-consultant-and-stra...

Being a brand consultant and strategist, my frenzied life is surrounded by people who like to throw words like ‘brand’ and ‘branding’. Even in general, I’ve heard so many people just randomly tossing such words. I think ‘brand’ is one of those words that is broadly used but un...

In a very modern sense, the definition of a brand revolves around experience and expectation. Any of the brands which are immensely successful today has consistently promoted the quality of their products or services in the past as a part of their brand values to build confide...

As an advertising strategist, I always start working on every campaign with the same amount of passion and enthusiasm which I had for the first one. Visit : https://avikguha.com/what-can-make-or-break-an-ad-campaign-the-right-key-elements

Avik Guha, brand consultant & marketing strategist from Kolkata, India. 8+ years of experience in brand management and the advertising world in varied sectors.Visit to know more : https://avikguha.com/expertise-vs-experience-the-most-popular-debate-of-the-professional-world