Summary: We all know SMS service is the only tool that seems to work in the current scenario. But what counts is the courage to develop new ways for a better and secure customer-retention; a good SMS provider is your best investment!
Business providers have been paying attention to create great marketing techniques for a while. Are they successful? If not, why; If yes, how. They have been trying to shift the concentration of businesses all across the world to bulk SMS marketing and the odd ways to take your customers by surprise.
SMS service is used in a new light where it is used in creating brand profiling, forming a special connection with your customers, aptly. Social media is a great platform to propagate your ideas in a better form. However, with so many businesses using social media as a platform to create and transform good leads, there is a neck-throat completion. The point is how to simplify them:
- Sending alerts: Not like any alerts, you can send those to those who have been following your social media post. A brief bio of you with a keyword, asking them to subscribe when you go live. This works great as it filters useful than non-useful ones!
- Virtual Gifting: You need to take your clients by surprise and the best way to do is to send a gift to your clients with an attachment, voucher, discount scratch cards for being so loyal to your business. Unfortunately, it is difficult to gather info about a client; social media is a better place to get full-hands on your customer-base who has shopped from your business as well as has been consistently following your posts.
- Influencer Marketing: Phone numbers are the currency for marketers. To get hold of them you need to set the traps well for a customer to fall in., that’s where influencer marketing comes in. Supposedly you have an influencer called Mia who is offering your fans a 10% discount, on your product. She could tell her plans to text in MIA10 and send it to 56767 (MIA10 is the keyword and 56767 is either a dedicated or a shared shortcode). When her fans do, they get a discount link and the company gets a valuable phone number they can remarket to. While your influencers get a new face at their door and SMS marketing can help them to retain them.
- To-and-fro Texting: In this, a bulk SMS provider sends an SMS to your client with an URL link with a promise of getting a discount of 30% on a purchase. Upon clicking, they are straightaway taken to the social media page with a 30% discount coupon; earning a few likes, reposting, and maybe more purchasing. This technique is also can be reused at the end of the social media post where a suitable long code service is used to amplify polling and voting deals.
Several businessmen and anthropologists are studying sturdy human behavior and present media trends to gather info on how to attract people into the funnel, skyrocketing your sales bi-fold.