ustomer behavior varies across both channels. WhatsApp drives interaction. SMS triggers quick reads. Here is how behavior shifts between the two. Response Style and Engagement ● WhatsApp is interactive. People reply more. They click buttons. They follow links. ● SMS gets quick...

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Omnichannel marketing is an approach that provides a seamless and integrated experience for customers across multiple channels, both online and offline. Omnichannel marketing refers to the process of creating a unified customer experience across multiple channels and devices....

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In today's digital age, ensuring the security of online transactions, user accounts, and sensitive data is paramount. One vital tool in achieving this is One-Time Passwords (OTPs) delivered through Short Message Service (SMS). OTP SMS is a simple yet highly effective way to en...

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In today’s digital age, businesses must leverage effective communication strategies to engage and retain customers. Bulk SMS marketing has emerged as a powerful tool to connect with a wide audience instantly. To streamline and optimize your SMS campaigns, the Bulk SMS API is a...