Summary: It is a debate between shortcode and long code service. Both are potential SMS tools. It is the business that you deal with that makes up a preference, long code, or a shortcode service to bring-in more exclusive sales per hour.
You don’t agree with the title, isn’t it? However, we are going to present enough reasons to say, why a shortcode bulk SMS service is a far better choice than that of a long code service. Short term goals are not a worthy option if you are looking for long term business profits.
A majority of the telecom services and providers have been using shortcodes- 5-6 digit SMS number for value-added services. We already know that!! It is best for the mass sending of SMS if you have a large clientele base. However, what we don’t know is this SMS type is further divided into 2 types- Shared and dedicated. And every type has a definite purpose. Let us have a glance:
Advantages of dedicated shortcodes
We are straightly discussing dedicated ones, as with shared ones, keywords can be already in use with that of another business. So, straightly diving into one;
- Brand Recognition: That’s for sure. One can easily guarantee proclaimed recognition with your number, as that of the website address or an exclusive Twitter account.
- Free keyword: Keywords are an important part of promotions. However, with a shortcode, you do not have to worry that- nobody is using your keywords. You are in charge of your keywords. So, it gives you the creative freedom to run your campaigns without a care of the world.
- Control on campaigns: When you are using a dedicated short code, you are in control of your campaigns, and which helps you maintain a consistent approved brand image.
- Security: For hospitals and dedicated business empires, it needs to be achieved, to ensure privacy and security of top-notch priority.
- Choices in functionality: It involves better functionality like the text-to-win campaign to bridge the communication gap, promote loyalty cards as well as giving out gifts once in a while is a good way to build a good bond.
2-way communications is always a plus, where the customers or patients do feel that they do belong. They are not kept in dark, which is why many businesses are using long code service over shortcodes. However, we will list all the assets of long code service that make it not-so-happy deals with businesses.
Disadvantages of long code service
- Restricted High volume: With so many clients in your contacts list, it does not allow you to send multiple SMS all at one time, making it excruciatingly difficult for businesses. Personalization is one way to do it, but preventing you to stay focused on one-o-one is difficult. The throughput rate of long code service is merely 1 message per second, which makes thousands of subscribers wait for several hours on the queue.
- Error: As these numbers are too long to remember, so committing an error is permissible and more susceptible to user error.
- Cost: We are not talking of set up and monthly cost, but of individual cost, which is higher than that of shortcodes too.
Wrapping up, we are an active bulk SMS provider that offers both shortcode and long code service. However, we must present you with the right facts. To know about us, please contact GNEC Media.