The purpose of Google's Hummingbird algorithm is to produce the most appropriate search results, understand the reason behind users' searches, and deliver the greatest user experience. The highlighted snippet is among the most desired components of this. We've put together an...

90% of users prefer visually appealing search results over the same old blue blink links popping out of search engines. Search engine results that are visually appealing get clicked on more than the straightforward link-based search engine results.