Data mining analyzes large datasets to identify patterns, predict trends, and support informed business decisions.

Reflect on the fact that sales reps receive a plethora of unstructured data on information about target accounts, yet a significant part is not linked to recent and accurate statistics. Not attending to this disequilibrium will entail the use of wrong strategies and or ineffic...

When it comes to the tools in the frame of Account-Based Marketing (ABM) the selection of the tools has a great importance especially because data mining carries great importance here. Here is a list of three worthy data mining tools with a focus on the features and in real ti...

To sum it up, data mining presupposes solid approaches to data accumulation, which is particularly crucial for ABM. Thus the idea of just gathering data applicable to the market or particular industry, should be replaced by the acquisition of information that relates to specif...