Discover the key strategies to leverage emotional branding and form a deeper connection with your target audience. Understanding Emotional Branding Understanding Emotional Branding is essential for creating a strong connection with your audience on a deeper level. It involves...

Senco Gold and Diamonds, a renowned jewellery brand, has recently announced its exciting collaboration with the highly anticipated film “Satya Prem ki Katha,” starring popular actors Kartik Aryan and Kiara Advani. This strategic partnership serves as a remarkable opportunity f...

The Direct-to-Consumer (D2C) market in India is experiencing rapid growth, with a valuation of $55 billion in 2022 and projected compound annual growth rate (CAGR) of 34% until 2026. This expanding business segment has caught the attention of Singapore-based technology company...

Bingo! Tedhe Medhe, the renowned snack brand recognized for its delectable and unconventional flavours, has embarked on an extraordinary venture in India, introducing an innovative AI campaign that promises to revolutionise the way we enjoy snacking. By combining the power of...

Over the past couple of years, the Indian jewellery sector has witnessed the integration of technology innovations into its operations. Various brands have been leveraging technologies such as augmented reality (AR), artificial intelligence (AI), live video assistance, compute...

Uniqlo, the renowned Japan-based global apparel retailer, is gearing up for its first-ever store opening in Mumbai, India, as part of its strategic global expansion plans. The highly anticipated store is set to open its doors on 6 October at the Phoenix Marketcity mall in the...

In an era marked by rapid technological advancements, the concept of digital disruption has emerged as a transformative force, reshaping industries and landscapes globally. This phenomenon refers to the profound impact that digital technologies have on traditional business mod...

Influencer marketing has become a powerful tool for brand growth in today's digital age. From increasing brand awareness to driving sales, influencers play a crucial role in shaping consumer behaviour and perception. The Impact of Influencer Marketing on Consumer Behaviour Inf...

In this blog post, we will explore the differences between rebranding and brand refresh, and provide insights on how to choose the right strategy for your business. Understanding the Difference Between Rebranding and Brand Refresh Rebranding and brand refresh are two strategie...

Discover how brand extension strategies can help your business unlock new market opportunities and expand your reach. Understanding Brand Extension Brand extension is a marketing strategy where a company uses its existing brand name to launch a new product or enter a new marke...

Understanding Your Competition Understanding your competition is essential for setting your brand apart in the market. By analysing your competitors, you can gain valuable insights into their strengths, weaknesses, and strategies. This information can help you identify gaps in...

In this blog post, we will explore effective strategies for rebuilding brand reputation and restoring trust after facing a crisis. Understanding the Impact of Brand Reputation When a brand faces a crisis, its reputation can be significantly impacted. A negative brand reputatio...

Explore the intricacies of influencer marketing, its evolution, and the pivotal role of authenticity. In today's fast-paced digital world, where social media platforms have become the primary channels for communication and content consumption, influencer marketing has emerged...

Discover how User-Generated Content (UGC) can revolutionize your marketing strategy. User-Generated Content (UGC) refers to content that is created by consumers or users rather than the brand itself. It can take various forms, including reviews, testimonials, photos, videos, s...

Explore the importance of trust and brand consistency in creating a strong connection with your audience. Why Trust is Essential in Branding Trust is a fundamental element in building a successful brand. When consumers trust a brand, they are more likely to engage with it and...

Meta’s newly launched Threads app has garnered attention as it aims to challenge Twitter’s dominance in the social media space. With a clean and simple layout, Threads replicates the basic functionalities of Twitter while offering additional features. While the app is still in...

Finolex Industries, a leading manufacturer of PVC pipes and fittings in India, has reinforced its status as one of the most trusted and durable pipe brands in the country. The company recently launched a captivating film titled ‘Peedhiyan Badlengi, Pipe Nahin’ (Generations wil...

Explore key techniques and strategies to develop a distinctive brand identity that resonates with your target audience and sets you apart from competitors. Creating a brand identity that stands out is crucial for business success. In this blog post, we will explore key techniq...

In a defining moment for the energy industry, Ovo, the renowned challenger brand founded in 2009, is undergoing a remarkable transformation. As the company continues to evolve and expand its services beyond being just a “kilowatt-per-hour energy supplier,” it has decided to em...

Brand guidelines play a crucial role in branding by providing a comprehensive framework for consistent branding across all platforms and touchpoints. The Role of Brand Guidelines in Branding Brand guidelines play a crucial role in branding by providing a comprehensive framewor...

Prepare to be enchanted as two iconic pink-loving brands, BarbieTM and Baskin Robbins, join forces for a magical collaboration known as #TimeForPink. With the highly anticipated Barbie movie set to hit theatres exclusively on July 21st, Baskin Robbins India pays tribute to thi...

In a groundbreaking collaboration, Meta and Microsoft have unleashed Llama 2, a powerful large language AI model designed to revolutionise the AI landscape. This sophisticated language model is available for public use, free of charge, and boasts exceptional versatility. In a...

Milap Cosmetics, a leading beauty brand, has recently unveiled its brand-new logo, signifying a remarkable chapter in the company’s journey. Rooted in their unwavering commitment to beauty, empowerment, and timeless elegance, the logo is a true reflection of the brand’s core v...

Before I take you to the services that a brand design agency provides I would like to clear your concept on branding. So, Branding is the practice of creating a name, symbol, design, and various other identities for your brand that makes it different from other products in the...

Hippo Stores is one of the most successful category creators in the building supplies industry. It is India’s first one-stop shop for all building products at wholesale prices. Apppl Combine worked as Hippo store’s marketing agency helping Hippo Stores to create a wholesome br...

Hippo Stores, India's first One-Stop Shop for all building products at wholesale pricing, needed help with their marketing strategy in the beginning to solidify the brand's image. Apppl Combine worked with Hippo stores to create a consistent brand image that resonated with cus...

In a resounding celebration of 35 years of excellence, Kajaria, a pioneer in the ceramics industry, has unveiled its latest Desh Ki Mitti Campaign, featuring Bollywood stalwarts Akshay Kumar and Ranveer Singh as brand ambassadors. This 360-degree pan-India campaign, conceptual...

Dabur India, a prominent player in the FMCG sector, has recently unveiled its financial performance for the first quarter of fiscal year 2024. The figures underscore an impressive surge in advertising spending and public outreach, reflecting the brand’s dedication to expansion...

In the ever-evolving world of business, the significance of a corporate identity cannot be overstated. It’s not just a logo or a visual representation; it’s a reflection of an organization’s values, aspirations, and growth trajectory. Honasa Consumer, the holding company of re...

Explore effective strategies to leverage social media for brand success. Find out how to identify the right platforms, create engaging content,utilize influencer partnerships, and measure your success In this blog post, we will explore the power of social media in building bra...