Behavioral segmentation is a marketing strategy that categorizes customers based on their actions and interactions with a brand. Just like organizing a movie night to suit diverse tastes, marketers need to tailor their messages to different customer segments to enhance engagem...

“Data is the new oil.” – Clive Humby In the modern era, businesses are thriving and excelling online. Therefore, understanding website analytics is essential for measuring success and enhancing efficiency. Insights into user behaviour, traffic sources, and conversion rates are...