Implementing social media strategically presents a tremendous opportunity for optometry practices to expand their reach, build relationships with patients, and grow their business. When used effectively, it can become one of your most powerful marketing assets. Let’s go throug...

You went through years of schooling and training to become an optometrist. You opened your own optometry office, hired great staff, and are providing quality eye care to patients. But in today’s competitive health care landscape, that may not be enough to build a thriving prac...

An intelligently designed optometry office layout promotes efficient clinical workflows and processes, making life easier for doctors, staff, and patients. This blog provides 10 evidence-based tips for optimizing your space planning to drive productivity, increase capacity, an...