A well-structured sales plan can drive business growth and revenue—but many SMEs unknowingly fall into common traps that derail their success. Are you making these mistakes?
❌ Lack of Clear Objectives – Without SMART goals, your sales team is shooting in the dark.
❌ Targeting the Wrong Audience – Selling to everyone means selling to no one.
❌ Ignoring Market Research – If you don’t know your competitors and customers, your plan is built on guesswork.
❌ No Performance Tracking – What gets measured gets improved. If you’re not tracking KPIs, you’re missing key insights.
These are just a few of the Common Pitfalls to Avoid in Sales Planning—read the full article to ensure your sales plan is set up for success!