In 2024, marketing challenges for CMOs will become increasingly complex. Marketers must overcome numerous challenges to drive business growth. These include market uncertainty, limited budgets, and competition.
In recent years, the face of B2B marketing has changed drastically. Marketers have to evolve to keep up with new challenges and trends in the field, such as the fast growth of automation and the changing focus on creating demand effectively.
The expectations of business buyers will keep rising, and digital marketing will change the ways that goods get to customers. As marketers prepare for 2024, they will have to deal with an environment that is hard to predict.
Here are solutions to some of the biggest challenges marketers may face in 2024. In 2024, automation and AI will be major trends in marketing and data-driven ads. Generative AI has much potential for making things better and more efficient. Still, it also has problems with ethics, integrity, and the quality of content that marketers need to consider.
Generative AI can make the process of making campaigns much faster. Data-driven media planning can be made easier with AI-powered decision intelligence tools for targeting audiences and allocating budgets.