With major retailers like Amazon, Walmart, and Target enhancing their Buy Online, Pick Up In-Store (BOPIS) and Curbside Pickup (BOPAC) services, it's evident that omnichannel convenience is shaping the future of shopping.

In a recent Forbes Expert Panel discussion, I shared insights on how these models not only offer customers flexibility but also boost in-store traffic and create new upsell opportunities. As consumer expectations shift towards seamless online-offline experiences, businesses that embrace these strategies will stay ahead.

Explore more expert insights here: https://www.forbes.com/councils/forbesbusinesscouncil/2024/12/30/10-ways-to-bridge-the-online-and-offline-customer-experience/