Search engine optimization (SEO) and search engine marketing (SEM) are like peanut butter and jelly for your digital marketing efforts. Sure, you can use just one, either SEO or SEM, but together, they create something truly special.
To build a great search strategy, you first need to understand the difference between SEO and SEM. After that, you can learn how to use each one to drive traffic to your site. Keep reading to discover how SEO and SEM work and how to make them work for your brand.