Infographic marketing has been around for quite a while and has proven to be a great way for marketers to explain topics in an easy-to-understand and shareable format. Even the most complex information becomes clear when paired with images and charts, helping audiences visuali...

Search engine optimization (SEO) and search engine marketing (SEM) are like peanut butter and jelly for your digital marketing efforts. Sure, you can use just one, either SEO or SEM, but together, they create something truly special. To build a great search strategy, you first...

When you’re looking for an SEO agency in CT to boost your online presence, it’s important to avoid some common mistakes that can hold you back. Choosing the right agency can make a huge difference in how successful your SEO efforts are. By steering clear of these pitfalls, you...

WHAT IS BOUNCE RATE? The bounce rate is the percentage of visitors who land on your site and leave without exploring other pages. For example, if your bounce rate is 80%, 80% of the visitors only look at the page they first land on and do not check out any other pages on your...

You might have heard some people saying that focusing too much on website traffic is just for show. Whether or not that’s true is up for debate