In a digitally driven world, businesses must prioritize creating exceptional digital customer experiences. With a wide array of options available to consumers, a positive digital experience can be the key differentiator between a thriving business and one that struggles to retain customers. Today, customers view digital channels differently than businesses do. They seamlessly transition from one digital platform to another as part of their holistic customer journey. This makes the distinction between online and offline experiences blurred for them. Thus, understanding and optimizing digital CX is a paramount consideration for businesses aiming to excel in the digital landscape. According to a study by Gartner, 81% of marketers compete mostly or entirely based on customer experience. This shows the pivotal role that plays in modern business strategies.